Sapo
Put your brand inside the game
Sapo is a set of quick, free phone games from everyday Naija life: NEPA taking light, a penalty on the street pitch, month-end bills. They play in the browser, with no download. Your brand sits where the street would put it: the parlour poster, the LED ring round the pitch, the billboard over the road.
Talk to usSee every spot in the gameThe games
Out now: Up NEPA, Monkey Post, No Billing. Next: Olemumi on Tuesday 3 November, then a new game every Tuesday until January 2027.
Players are mostly Nigerians aged 16 to 35 on Android phones and mobile data, plus the diaspora who get the jokes. A run takes a minute or two, so people play several in a sitting and come back the next day for the daily challenge.
Sapo launched on 25 October 2026. Audience numbers come from our own counts (below), and we share them with you before you commit.
Where your brand goes
Each spot is drawn into the game's own world. "See every spot in the game" shows each one live, with an invented brand in it.
- Sponsored tileHome page, in the games gridSame size as a game tile, labelled Sponsored. On every visit home.
- Daily challenge sponsorHome page, under the daily strip"Daily challenge brought to you by ..." every day, for everybody.
- Brought to you byThe end screen of the hub gamesThe brand the player passed in that run. The one place a tap opens your link.
- Parlour wall posterUp NEPA, on the wall when the bill man knocksThe room you hide in.
- Prepaid meter screenUp NEPA, the meter screen saver between jobsRead between jobs, gone while you work.
- Pitch-side LED stripMonkey Post, round the pitch, rotating like a real matchRotates with the other brands, never over the ball.
- Pause card in No BillingNo Billing, a small advert under the buttons of the pause cardSeen each time the player pauses (the bills wait); never over a button or a word.
- Billboard in No BillingNo Billing, a board in every class of the climb: painted on the face-me-I-face-you, on the roof, an LED pole at Lekki, a banner towed beside your jet, satellites in spaceIn view the whole level, under every bill and note; a new board each time you move up.
Ways to work with us
Prizes, where a campaign has them, are the brand's products, never cash. There is no paid entry on any board.
Our rules
- Never over play. No pop-ups, no sound, no video, no countdown, no "skip ad". A board in a game never takes a touch.
- One tap, in the right place. Your link opens only from the end screen's "Brought to you by", never in the middle of a game.
- Made to be seen. One short line, your logo and your colour, in high contrast. The same brand comes back at most every 20 seconds.
- Brand-safe. We do not take betting, alcohol, tobacco, crypto trading, political or adult adverts, or anything that mocks anybody. Some players are under 18, so nothing age-restricted, ever.
- Your advert, your approval. Adverts shown in Nigeria need ARCON vetting; that stays with the brand, and we put your approved words and logo in as they are.
How we count
An impression is your board, poster or chip actually on the screen; a tap is a tap on your "Brought to you by". Both are counted per day, per campaign and per spot, and you get the report. The counts carry nothing about who saw them: no tracking, no cookies that follow players around.
Talk to us
Write to hello@playsapo.com with your brand, the games or spots you like and your dates. We reply with what is free, the numbers, and a mock-up with your logo in the game.